{"id":6683,"date":"2025-12-24T07:02:01","date_gmt":"2025-12-24T07:02:01","guid":{"rendered":"https:\/\/aiingo.com\/index.php\/2025\/12\/24\/why-dwell-time-on-your-gmb-profile-is-the-new-ranking-factor-and-how-video-boosts-it\/"},"modified":"2025-12-24T07:02:01","modified_gmt":"2025-12-24T07:02:01","slug":"why-dwell-time-on-your-gmb-profile-is-the-new-ranking-factor-and-how-video-boosts-it","status":"publish","type":"post","link":"https:\/\/aiingo.com\/index.php\/2025\/12\/24\/why-dwell-time-on-your-gmb-profile-is-the-new-ranking-factor-and-how-video-boosts-it\/","title":{"rendered":"Why “Dwell Time” on Your GMB Profile is the New Ranking Factor (And How Video Boosts It)."},"content":{"rendered":"
\n \"Hero<\/p>\n

Think your Google\u202fBusiness Profile is just a name, address, and opening hours.<\/strong> It\u2019s actually a dynamic landing page that Google pays close attention to\u2014and it\u2019s the new ranking factor that can make or break your local visibility.<\/p>\n

1\ufe0f\u20e3 Dwell Time = Google\u2019s \u201cLike\u2011or\u2011Not\u201d Signal<\/strong><\/h2>\n

When someone clicks on your profile from a search result and stays there for 15\u201330\u202fseconds<\/strong>, Google registers that as a positive engagement. The longer the dwell time, the more Google tells the algorithm that your business is truly relevant to that query. Longer dwell time translates to higher rankings, more visibility, and ultimately more foot traffic or calls.<\/p>\n

2\ufe0f\u20e3 Video Content: The Dwell\u2011Time Goldmine<\/strong><\/h2>\n

A 60\u2011second video on your profile isn\u2019t just a badge of modernity; it\u2019s a content\u2011rich hook that naturally keeps visitors on the page. Imagine a behind\u2011the\u2011scenes walkthrough of your kitchen, a quick demo of a unique service, or a customer testimonial that plays automatically. Every second a user watches is a second added to dwell time\u2014straight to your rankings.<\/p>\n

3\ufe0f\u20e3 Practical Steps: Embed, Optimize, Repeat<\/strong><\/h2>\n